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Marketing Management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is marketing work management and how do these platforms support agile marketing?
- Does your organization need a marketing work management platform?
- Here’s how startups and small companies should build their marketing stacks
- 20 ways to make your marketing team more productive
- Five human issues that can wreck a technology implementation
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Getting Started with the Agile Marketing Navigator: Team Showcase
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
How work management tools are connecting marketing teams and processes
Vendors are now creating market-centric work management systems.
What are diversity, equity and inclusion, and why do marketers need them?
Diversity drives success, but only if it's in both your content and your organization.
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Getting Started with the Agile Marketing Navigator: the Daily Huddle
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Most marketing fails before it starts — here’s how to fix it
The pitfalls to avoid and the higher roads to take for marketing success.
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
Getting Started with the Agile Marketing Navigator: Cycle Planning
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
20 ways to make your marketing team more productive
Here are some hacks and ways to build a culture that rewards productivity.
Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Rethinking the marketing planning process for an agile world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
We’re implementing DAM! Where do I start?
These few first steps will start your journey off on the right track and set you up for future success.
Three ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach.
Getting started with the Agile Marketing Navigator: Creating a Blueprint
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.