AR/VR: Marketing in three dimensions
It's early days for volumetric storytelling, but it's at the heart of AR and VR.
William Terdoslavich is a freelance writer with a long background covering information technology. Prior to writing for MarTech, he also covered digital marketing for DMN. A seasoned generalist, William covered employment in the IT industry for Insights.Dice.com, big data for Information Week, and software-as-a-service for SaaSintheEnterprise.com. He also worked as a features editor for Mobile Computing and Communication, as well as feature section editor for CRN, where he had to deal with 20 to 30 different tech topics over the course of an editorial year. Ironically, it is the human factor that draws William into writing about technology. No matter how much people try to organize and control information, it never quite works out the way they want to.
It's early days for volumetric storytelling, but it's at the heart of AR and VR.
William Terdoslavich | Jul 5, 2022 at 9:00 am ETAnd it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
William Terdoslavich | Jun 13, 2022 at 11:02 am ETUniversal IDs show promise as an alternative to cookies, but the space remains immature and confusing.
William Terdoslavich | May 23, 2022 at 10:11 am ETCohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
William Terdoslavich | May 5, 2022 at 11:32 am ETCreative work begins where numbers end but must never lose touch with the data.
William Terdoslavich | Apr 14, 2022 at 11:50 am ETMarketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.
William Terdoslavich | Mar 22, 2022 at 9:52 am ETCMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
William Terdoslavich | Mar 18, 2022 at 11:02 am ETUsing the right strategies for tracking and optimizing cost-per-acquisition will improve ROI.
William Terdoslavich | Mar 4, 2022 at 1:17 pm ETTear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
William Terdoslavich | Feb 21, 2022 at 2:00 pm ETForget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.
William Terdoslavich | Feb 14, 2022 at 12:54 pm ETPreference centers can be a great tool for building engagement and trust between brands and their customers.
William Terdoslavich | Jan 31, 2022 at 2:39 pm ETLearn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences.
William Terdoslavich | Jan 12, 2022 at 11:27 am ETUse cases for privacy-sensitive geofencing.
William Terdoslavich | Dec 15, 2021 at 10:52 am ETBrands can just play the compliance game. Or they can turn customer trust into a powerful asset.
William Terdoslavich | Nov 24, 2021 at 9:45 am ETMove from a hard sell to a soft relationship-based approach, founded on data, to retain loyal customers
William Terdoslavich | Nov 9, 2021 at 9:49 am ETData is worth its weight in gold to marketers, as long as it is managed and activated right.
William Terdoslavich | Oct 19, 2021 at 12:21 pm ETWomen are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.
William Terdoslavich | Sep 16, 2021 at 2:40 pm ETConversations should be at the heart of today's B2B marketing strategies.
William Terdoslavich | Sep 7, 2021 at 9:55 am ETIs it worth risking reputation to reach a large audience? Is that audience human anyway?
William Terdoslavich | Aug 18, 2021 at 10:44 am ETThe path to wisdom dictates a light curatorial touch when dealing with UGC.
William Terdoslavich | Jul 26, 2021 at 1:14 pm ET