It's early days for volumetric storytelling, but it's at the heart of AR and VR.
Creative work begins where numbers end but must never lose touch with the data.William Terdoslavich | Apr 14, 2022 at 11:50 am ET
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.William Terdoslavich | Feb 21, 2022 at 2:00 pm ET
Preference centers can be a great tool for building engagement and trust between brands and their customers.William Terdoslavich | Jan 31, 2022 at 2:39 pm ET
Data is worth its weight in gold to marketers, as long as it is managed and activated right.William Terdoslavich | Oct 19, 2021 at 12:21 pm ET
Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.William Terdoslavich | Sep 16, 2021 at 2:40 pm ET
Is it worth risking reputation to reach a large audience? Is that audience human anyway?William Terdoslavich | Aug 18, 2021 at 10:44 am ET