Google to end Universal Analytics in 2023
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
Google pauses activity for advertisers based in Russia
Russia-based brands will not be able to use Google to reach Russian audiences or audiences worldwide.
LinkedIn announces a new podcast network
This creates opportunities for B2B brands to get podcast content in front of professional audiences.
YouTube to double down on Shorts in 2022
YouTube's roadmap for this year includes enhancements to Shorts and more robust shopping experience features.
Google announces new features for Search Ads 360
Google announces a revamp to its enterprise campaign management platform.
Augmented reality marketing expands with new Pinterest Try On for furniture
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Google’s Topics API provokes a range of reactions
Some praise Google's replacement for FLoC while others are quick to point out its limitations.
FLoC is off the table as Google switches to targeting by Topics
Forget FLoC says Google, betting instead on topics of interest as a means of segmenting and targeting audiences.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
Four new personas are changing how marketers reach and relate to customers
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.
Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes
Users will be able to filter searches by those attributes.
Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
Google’s Pandu Nayak shares his roadmap for MUM
Google's new AI engine will help users get responses to complex queries with fewer searches.
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
Yelp announces Custom Location Targeting and more features to expand reach for local businesses
Other eatures include budget recommendations and Connect Audience Model
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities