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Marketing Management

MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is marketing work management and how do these platforms support agile marketing?
  • Does your organization need a marketing work management platform?
  • Here’s how startups and small companies should build their marketing stacks
  • 20 ways to make your marketing team more productive
  • Five human issues that can wreck a technology implementation

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Marketing Management

Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.

In this webinar, discover best practices to create harmony between teams.

Cynthia Ramsaran | Dec 6, 2021 at 4:16 pm ET

Marketing Management

JANA Partners slams Zendesk’s proposed Momentive acquisition

Zendesk investors launch a savage public attack on the deal.

Kim Davis | Dec 2, 2021 at 12:18 pm ET

Marketing Management

6 steps to help you prioritize tasks when everything is a priority

Become a marketing rockstar and drive value for your team by mastering the art of saying 'no.'

Cynthia Ramsaran | Dec 1, 2021 at 3:34 pm ET

Marketing Management

How to decide if you need an account-based marketing platform

Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement.

Pamela Parker | Nov 30, 2021 at 10:09 am ET

Marketing Management

How responsible marketing impacts customer retention and value

Implementing a responsible data infrastructure will better serve customers who want everything now.

Chris Wood | Nov 23, 2021 at 1:30 pm ET

Marketing Operations

Effective planning is essential in agile marketing

Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.

Stacey Ackerman | Nov 19, 2021 at 1:30 pm ET

Marketing Management

Your new year marketing resolution: Master the art of saying no with these 6 steps

In this live webinar, learn how to prioritize your most important work like the marketing rockstar you are.

Cynthia Ramsaran | Nov 16, 2021 at 3:04 pm ET

Marketing Management

How to transform your organization with a marketing taxonomy

Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.

Chris Wood | Nov 16, 2021 at 11:00 am ET

Marketing Management

Living the 10 principles of agile marketing

These principles were recently developed by members of the agile marketing community.

Stacey Ackerman | Nov 16, 2021 at 7:00 am ET

Marketing Management

Good morning: It’s the cloud, of course

There's another reason the marketing tech landscape keeps expanding. You don't have to warehouse and ship stuff any more.

Kim Davis | Nov 16, 2021 at 7:00 am ET

Marketing Management

Amazon sellers battle the giant’s algorithm-based policy- and decision-making

At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.

Kim Davis | Nov 12, 2021 at 11:46 am ET

Marketing Management

Be more confident in your content strategy with these 4 tips

In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.

Cynthia Ramsaran | Nov 10, 2021 at 3:34 pm ET

Marketing Management

Speed matters: 3 ways to win with marketing velocity in the new year

Learn what tools can help you meet new expectations and demands of your customers.

Cynthia Ramsaran | Nov 8, 2021 at 3:51 pm ET

Marketing Operations

Why collaboration and teamwork are essential in agile marketing

In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows

Stacey Ackerman | Nov 3, 2021 at 12:39 pm ET

Marketing Management

How to think about budgeting for the marketing tech stack

In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today.

Steve Petersen | Nov 1, 2021 at 12:00 pm ET

Marketing Management

3 ways to turbocharge your team for greater marketing agility in 2022

In this live webinar, learn what tools can help you meet new expectations and demands of your customer.

Cynthia Ramsaran | Oct 28, 2021 at 4:00 pm ET

Digital Transformation

DocuSign will be available in Salesforce’s Slack in 2022

That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.

Kim Davis | Oct 27, 2021 at 2:19 pm ET

Marketing Operations

Introducing MarTech’s guide to agile marketing for teams

This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.

Henry Powderly | Oct 27, 2021 at 11:48 am ET

Marketing Management

New ABM research says nothing is wrong with your strategy but your execution is failing

Learn practical tips for executing lead outreach like a champ.

Cynthia Ramsaran | Oct 25, 2021 at 5:32 pm ET

Marketing Management

Don’t get distracted: Marketoon of the Week

Just because the tools are always working, doesn't mean you always have to be.

Chris Wood | Oct 25, 2021 at 11:28 am ET
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