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Special Reports

Why we care. MarTech’s foundational research reports and educational guides give marketers deeper insights into how technology and strategy is shaping the evolution of marketing.

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Email Marketing

Email marketing is continually developing. Are you keeping up?

No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.

Digital Marketing Depot | Jul 20, 2022 at 8:55 am ET

Digital Transformation

How to decide if you’re ready for an ABM solution

Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.

Pamela Parker | Jul 18, 2022 at 11:33 am ET

Marketing Management

MarTech Replacement Survey: Who are the champions?

Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?

Kim Davis | Jul 15, 2022 at 11:35 am ET

Digital Transformation

MarTech Replacement Survey: The top 5 solutions replaced

The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.

Kim Davis | Jul 1, 2022 at 11:53 am ET

Digital Transformation

MarTech Replacement Survey: Marketers want better features from their martech solutions

2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.

Kim Davis | Jun 28, 2022 at 8:37 am ET

Customer & Digital Experience

MarTech Salary and Career: Amanda Donnelly on learning and experience

"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."

Constantine von Hoffman | Jun 16, 2022 at 9:49 am ET

Salary and Career

MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap

Woman in martech earn an average of 0.70¢for every $1 a man earns.

Constantine von Hoffman | Jun 15, 2022 at 8:06 am ET

Marketing Analytics

MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

"It's essential to have an understanding of what data you want and why."

Constantine von Hoffman | Jun 15, 2022 at 7:51 am ET

Marketing Management

MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact

A close look at two key groups in our 2022 MarTech Salary and Career Survey.

Chris Wood | Jun 14, 2022 at 11:10 am ET

Marketing Management

MarTech Salary and Career Survey shows big rewards for knowing marketing and machines

Marketing and marketing operations are hot career options.

Kim Davis | Jun 13, 2022 at 1:01 pm ET

Performance Marketing

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.

Henry Powderly | Feb 4, 2022 at 11:26 am ET

Digital Transformation

MarTech Replacement Survey finds marketing transformation is accelerating

While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.

Kim Davis | Aug 31, 2021 at 2:15 pm ET

Marketing Operations

Most marketers expect to attend in-person conferences by early 2022

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.

Henry Powderly | Apr 27, 2021 at 7:31 am ET

Marketing Management

Marketers moving away from home-grown tools, hiring fresh teams for new martech

About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.

Jennifer Cannon | Dec 9, 2019 at 2:30 pm ET

Marketing Management

Gender gap persists in marketing technology roles, salary survey finds

Women in marketing operation and marketing technology positions also less likely to have received promotions.

Ginny Marvin | Apr 4, 2019 at 12:00 pm ET

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Webinars

Google Performance Max: Strategies for building optimal campaigns

Four Elements of a Powerful, Data-Driven Martech Stack

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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