Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
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No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
Woman in martech earn an average of 0.70¢for every $1 a man earns.
"It's essential to have an understanding of what data you want and why."
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
Marketing and marketing operations are hot career options.
This new resource gives marketers insights into the building blocks for good campaigns.
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.
Women in marketing operation and marketing technology positions also less likely to have received promotions.