No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
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The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
This new resource gives marketers insights into the building blocks for good campaigns.
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.
Women in marketing operation and marketing technology positions also less likely to have received promotions.