Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Special Reports
Why we care. MarTech’s foundational research reports and educational guides give marketers deeper insights into how technology and strategy is shaping the evolution of marketing.
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How to decide if you’re ready for an ABM solution
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
MarTech Replacement Survey: The top 5 solutions replaced
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
MarTech Replacement Survey: Marketers want better features from their martech solutions
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
MarTech Salary and Career: Amanda Donnelly on learning and experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Woman in martech earn an average of 0.70￠for every $1 a man earns.
MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
"It's essential to have an understanding of what data you want and why."
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.
Gender gap persists in marketing technology roles, salary survey finds
Women in marketing operation and marketing technology positions also less likely to have received promotions.