Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply it in a way that adds value to team members.
To help you and your team out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop this e-book as a guide so that you can lead your agile marketing team towards better agile marketing practices.
In the book, we’ll dive into collaboration and teamwork, and explore how an agile marketing team is much more than a group of people assigned to work together. The team should have a shared purpose and win or lose together.
The marketing backlog process is a key component for making sure your team works on only the most important items. We’ll dig into prioritization and how to optimize backlogs for clarity and shared understanding of work.
You’ll learn how great agile marketing teams balance sticking to a plan with remaining flexible for ad hoc requests. Plus, learn how your team can say “no” to work that doesn’t add value without making the boss mad.
A key ingredient for success in agile marketing is feedback. While it’s easy to collect feedback, using it in your workflow and adjusting your plans accordingly is a bit more challenging. Learn the different ways that feedback can flow naturally for your team.
The best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Learn how you as a team member can help influence and bring about positive culture change at your company.
This e-book will serve as your guide for working on an agile marketing team and helping lead your colleagues in a way that will not only benefit you, but your customers as well.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.