A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is digital transformation?
- How to future-proof your digital marketing strategy
- Only 11% of CMOs say they have achieved digital transformation goals
- Breaking down the digital transformation of today’s customer journeys
- How an SMB embraced digital transformation during a pandemic
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.