Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

Digital Transformation

MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is digital transformation?
  • How to future-proof your digital marketing strategy
  • Only 11% of CMOs say they have achieved digital transformation goals
  • Breaking down the digital transformation of today’s customer journeys
  • How an SMB embraced digital transformation during a pandemic

Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!

Digital Transformation

CTV overtakes mobile for global ad impressions

A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.

Kim Davis | May 11, 2022 at 2:36 pm ET

Digital Transformation

Online inflation is beginning to ease

The Adobe Digital Price Index sees e-commerce price increases finally slowing.

Kim Davis | May 11, 2022 at 11:55 am ET

Data

GA4: What marketers need to know for a successful transition

Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.

Lindsay DiLemmo | May 11, 2022 at 10:46 am ET

Digital Transformation

Implementing a CDP? Have use cases ready for a smooth transition

M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.

Chris Wood | May 10, 2022 at 2:43 pm ET

Digital Transformation

How Planful uses customer intent to speed up the B2B buying cycle 

The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.

Jacqueline Dooley | May 10, 2022 at 12:06 pm ET

Marketing Operations

Here’s how startups and small companies should build their marketing stacks

A guide to building your initial martech stack - the right way.

Anita Brearton | May 9, 2022 at 11:47 am ET

Digital Transformation

Good morning: Change is constant

And that's why the MarTech Replacement Survey is so important.

Chris Wood | May 6, 2022 at 9:36 am ET

Data

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.

Constantine von Hoffman | May 2, 2022 at 11:46 am ET

Digital Transformation

Yellow.ai launches low-code digital agents for swift deployment

Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.

Kim Davis | Apr 29, 2022 at 11:39 am ET

Customer & Digital Experience

Digital marketing’s contribution to company performance rated as down significantly

The 11% drop can be attributed to higher expectations and more advanced attribution analyses.

Constantine von Hoffman | Apr 28, 2022 at 2:06 pm ET

Digital Transformation

How video creative platform Phyron uses AI to sell cars

New Toronto office brings automated videos to North American dealerships and manufacturers.

Chris Wood | Apr 28, 2022 at 10:52 am ET

Digital Transformation

How to drive email innovation with programmatic coverage

With so many customer touchpoints, email marketers need automated solutions to meet their needs.

Corey Patterson | Apr 26, 2022 at 1:45 pm ET

Digital Transformation

Will Elon Musk make drastic changes at Twitter?

Some say he is unlikely to do anything to jeopardize the value of his new acquisition.

Kim Davis | Apr 25, 2022 at 5:10 pm ET

Digital Transformation

Why we care about AI in marketing

Learn what AI marketing is and why it's important.

Danni White | Apr 22, 2022 at 2:01 pm ET

Digital Transformation

Why website health is critical to demand generation success

Your brand's demand generation success relies on the strength of your site's technical foundation.

Corey Patterson | Apr 19, 2022 at 10:27 am ET

Digital Transformation

Good morning: Searching for the metaverse

Web searchers connect metaverse with videogame investments.

Chris Wood | Apr 15, 2022 at 9:57 am ET

Digital Transformation

IAB Tech Lab announces ads.txt updates

New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.

Chris Wood | Apr 14, 2022 at 10:57 am ET

Compliance

The Digital Markets Act will have downstream effects on marketers and consumers

Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.

Kim Davis | Apr 12, 2022 at 11:51 am ET

Digital Transformation

Valtech picks up a specialist digital healthcare agency

The Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector.

Kim Davis | Apr 11, 2022 at 2:04 pm ET

Digital Transformation

JANA Partners issues new public criticism of Zendesk

Zendesk shareholder JANA Partners continues its public feud with the CEO and Board.

Kim Davis | Apr 7, 2022 at 2:06 pm ET
  • «
  • 12345
  • »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Google Performance Max: Strategies for building optimal campaigns

Four Elements of a Powerful, Data-Driven Martech Stack

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.