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B2C Marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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- Most marketing fails before it starts — here’s how to fix it
- Using AI to improve customer experience and customer journey orchestration
- MarTech Replacement Survey: Marketers want better features from their martech solutions
- Martech failure? 50% say loyalty programs don’t offer much value
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How B2B marketers can leverage the metaverse
Why should consumer brands have all the virtual fun?
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Email marketing benchmark report shows personalized subject lines under-perform
Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
NFTs are taking off on Instagram
Non-fungible tokens are finding their place on the social media network. But are marketers taking advantage?
What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Martech failure? 50% say loyalty programs don’t offer much value
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
How a smart email strategy helped Apple Rose Beauty thrive during the pandemic
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
Online inflation is beginning to ease
The Adobe Digital Price Index sees e-commerce price increases finally slowing.
Good morning: The impact of marketing experiences
Consumers are looking for you to put your best marketing experience forward.
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
App opt-in rates climb despite Apple’s permission requirements
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today.
Good morning: The more diverse your team, the more successful it is
How do you find the people who aren't at your table?
Good morning: Demand for transformation
The latest from The MarTech Conference.
Data.ai launches new solutions for the app ecosystem
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Braze for Commerce will deliver personalization powered by first-party data
Braze has released a set of solutions to help retail and e-commerce brands leverage zero- and first-party data in a no-code environment.