It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points.
Connected TV and OTT
MarTech is your source for connected TV & OTT content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Connected TV & OTT represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing. For marketers, connected TV & OTT enables them to reach households through any device, including smart TVs.
- Why we care about connected TV and OTT advertising
- 2022 Predictions: CTV and cross-channel advertising
- Social media marketers need fresh tactics for posting on CTV apps
- CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what's coming next.
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials.
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV buying.
The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV platforms.
The platform has extended its identity resolution capabilities to include OTT and digital TV users.
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.
Brands that embrace emerging technologies and advertising formats - like connected TV, visual and voice search and AR advertising - will thrive in the new year.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
MarTech Today: Simulmedia’s new direct-to-consumer TV ad marketplace, Vote.org tries to reach the unreachable & the new wave of email innovation
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV Nov 1, 2018 by Barry Levine Dollar Shave Club, Casper mattresses and the like now have a TV ad […]
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.
MarTech Today: Nielsen Catalina expands purchase-based TV ad targeting, an AR Halloween pre-show invades movie theaters & GDPR complaints stack up in the EU
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Oct 10, 2018 by Barry Levine Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and […]
MarTech Today: Adobe/Placed targets linear TV, Marketo updates & YouTube rolls out more ad extensions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures. Release Notes: Marketo […]
The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app ads.