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Event Marketing
MarTech is your source for event marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- Why we care about virtual events: The ultimate marketers’ guide
- Why event technology is critical to marketing success
- How Hollywood and streaming series are revolutionizing virtual events
- How to tackle the challenges of running successful hybrid events
- How B2B marketers can leverage the metaverse
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Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year
Bizzabo acquires smart wearables startup
Klik's wearable technology aims at providing a better experience for event attendees, plus better data for organizers.
How to prove the benefits of webinars with engagement data
Here are some ways brands can prove the effectiveness of webinars.
How the pandemic affected marketing technology replacements
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
Let’s go for a sprint: Thursday’s Daily Brief
Plus a glimpse of the new marketing org chart with a critical marketing ops role.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Transparency goes a long way: Wednesday’s Daily Brief
Plus FitBit's work management evolution and news from TikTok and Shopify.
Delta variant has marketers less eager to return to in-person events this year
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs
Electronics company is also finding that virtual events are producing more qualified leads.
Answer our survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
How Social hour seeks to solve the virtual event networking challenge
With virtual networking often hit or miss, TechChange leverages the platform to bring agents of social change together.
Virtual events and local marketing: Thursday’s daily brief
Plus, the relentless pace of change in search spurs new solutions.
Events: How virtual is reshaping what it means to engage an audience
How the necessity of virtual events became a virtue for laser technology brand Cynosure.
Choosing the right event to speak at: Thursday’s daily brief
Plus tracking script management, identity resolution, and — who broke the internet?
Zoom announces all-in-one events platform
Zoom Events is intended to be a comprehensive solution for events of all sizes
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the bottle
Virtual events, agile teams: Thursday’s daily brief
Plus, Salesforce's ABM tools and Amobee's new identity partner
Evaluating virtual events, success with speakers: Thursday’s daily brief
Plus, Bronto ESP gets deleted
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.