Zoom and Intrado launch new features to improve event experience and management
Goal is to bring the best parts of virtual events to in-person and vice versa.
Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. Users of Intrado’s Notified solution now have a single platform which can execute virtual, hybrid and in-person events.
Get the daily newsletter digital marketers rely on.
What it does. Zoom Events Backstage is a virtual green room which lets panelists, speakers and production crews chat while viewing the live webinar feed. It also makes it possible to do practice presentations and to have someone off-screen answer attendees’ chat questions. Session Branding provides greater visual customization by adding a wallpaper behind video tiles, setting a common background for all panelists and providing name tags for each panelist.
Intrado’s Event Cloud makes it easier to manage events via automated back-end processes for speakers, sponsors, staff and meetings. The Digital Experience creates an immersive, branded event experience. The company’s mobile app is designed to drive networking, build personalized agendas, and boost engagement for both in-person and digital attendees.
Why we care. With marketers saying there is only a 50% chance they’d be willing to attend an in-person event, it is clear virtual ones are here to stay. Setting aside health safety issues, they are easier to attend and less-expensive to execute. However, they do not provide all the opportunities – for both speakers and attendees – of face-to-face ones. This is why hybrid events are proving so popular. As these products show, there is an ongoing effort to add the best parts of in-person events to virtual ones, and vice versa.