Good morning: Are brands tuned out on the addressability crisis?
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
Identity Resolution
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Marketers look to adtech and agencies to solve the addressability problem
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Infutor adds solution to activate CTV campaigns
Infutor will resolve offline attributes to household CTV and other devices to deliver relevant and addressable audiences.
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
How to future-proof your digital marketing strategy
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
Infutor adds healthcare data to its consumer dataset
A partnership with HealthWise Data adds health and wellness propensities to Infutor's consumer datatset.
When cookies go away: Marketoon of the Week
There's bad third-party data out there, but also third-party data which does the job.
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
DoubleVerify launches contextual advertising solution
DoubleVerify seeks to help publishers monetize their inventory by offering highly relevant topics to advertisers.
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Google delays the timeline for testing FLoC
A delay on testing until Q1 2022 may mean further delays in phasing out third-party cookies.
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
The Real Story on MarTech: Navigating the new world of consumer privacy
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
Good human marketing: Wednesday’s Daily Brief
Plus news from Neustar and Drift.
Infutor announces partnership with AWS
Plus the selection of Nth Party as Infutor's data privacy workflow provider.
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.