Marketing teams must operate more transparently, both internally and externally, to realize their full potential.
MarTech is your source for marketing operations content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is Marketing Operations?
- 6 reasons why marketing operations is foundational to successful campaigns
- 5 CMO tips to transform marketing operations from killer to dream fulfiller
- If Harry Potter led marketing operations, where would his team sit?
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The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.