Augmented reality marketing expands with new Pinterest Try On for furniture
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Virtual and Augmented Reality
MarTech is your source for Virtual and Augmented Reality marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialze, these technologies will play a greater role.
Dig deeper:
- AR and VR: A guide for marketers
- AR/VR: Marketing in three dimensions
- How B2B marketers can leverage the metaverse
- Why we care about metaverse activations
- Become a metaverse marketing maven
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Snapchat launches augmented reality tool Shopping Lenses
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Microsoft will acquire Activision Blizzard Inc. for $68.7 billion
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Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
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Google uses augmented reality to let users try on cosmetics
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How VF Corp made the single customer view a reality
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The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st Century.
How visual commerce is transforming the customer experience
What is visual commerce and how does it prove ROVI?
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Platform, performance and testing are vital in the virtual world.
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
What’s a DAM and why should you care?
What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one another?
From the Edsel to the iPhone 11: Products with problematic designs
Whether it is the recent trypophobes issue with Apple, or the "Vdara death ray" in Las Vegas, there are lessons for brands about managing a design controversy.
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.