The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Virtual and Augmented Reality
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Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialze, these technologies will play a greater role.
- AR and VR: A guide for marketers
- AR/VR: Marketing in three dimensions
- How B2B marketers can leverage the metaverse
- Why we care about metaverse activations
- Become a metaverse marketing maven
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And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data Platform.
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
Whether it is the recent trypophobes issue with Apple, or the "Vdara death ray" in Las Vegas, there are lessons for brands about managing a design controversy.
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.