Live from Facebook-owned Oculus’s annual VR conference: Day 1
All the news from the opening keynote at the virtual reality company's annual developer conference.
Virtual and Augmented Reality
MarTech is your source for Virtual and Augmented Reality marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialze, these technologies will play a greater role.
Dig deeper:
- AR and VR: A guide for marketers
- AR/VR: Marketing in three dimensions
- How B2B marketers can leverage the metaverse
- Why we care about metaverse activations
- Become a metaverse marketing maven
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Apple’s ARKit launches a new channel: The hidden layers of reality
With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have new dimensions.
Live Blog: Google talks AR & VR at Google I/O 2017
What's new with augmented and virtual reality with Google? Our live blog has the news.
Facebook Spaces & the risky virtualization of retail
As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect e-commerce and the retail experience.
Watch: Facebook previews its first social VR product, Facebook Spaces
Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.
Cutting-edge martech? 65% of brands have no plans to invest this year
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't plan to invest in them just yet.
Forrester: Virtual Reality is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
Report: Consumers feel positive about immersive technologies
Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality, or 360-degree video -- and they pay more attention to ads in those formats.
Report: Apple working on augmented reality glasses for potential 2018 release
Apple CEO Tim Cook believes augmented reality has greater market potential than virtual reality.
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
With the launch of this new ecosystem, the physical world adds more digital layers.
Pokémon Go, augmented reality and the future of local marketing
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
As Twitter gets closer to supporting 360-degree video, the NBA will tweet virtual reality-lite videos shot during the NBA Finals using a Samsung camera.
Adobe takes the first steps to bring its Marketing Cloud into virtual reality
The company adds support for analytics, several VR formats and various ad types.
VR is coming to the Google Play store this fall with Daydream
Google's new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.
Marketing Day: Virtual reality digital ads, PPC skeptics & Twitter news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Can virtual reality save digital advertising from itself? These companies are betting on it.
With virtual and augmented reality advertising taking shape, the industry is poised for a huge transition and opportunity to reshape digital advertising experiences.
Watch Facebook’s CTO take a selfie in virtual reality
At Facebook's developer conference, F8, CTO Mike Schroepfer showed what Facebook could look like in virtual reality, including how to share a VR selfie.
Facebook talks VR at Facebook F8 keynote
Expect discussion about Oculus and virtual reality, as Facebook's annual developers conference starts its second day.
Virtual vs. augmented reality and Apple Watch for your face
AR may ultimately present a larger opportunity than VR, but the right hardware and user experience don't yet exist.