Using Google Analytics 4 integrations for insights and media activations
Practical advice on how to make your GA data actionable.
Samantha has been working with web analytics and implementation for over 10 years. She is a data advocate and consultant for companies ranging from small businesses to Fortune 100 corporations. As a trainer, she has led courses for over 1000 attendees over the past 6 years across the United States. Whether it's tag management, analytics strategy, data visualization, or coding, she loves the excitement of developing bespoke solutions across a vast variety of verticals.
The deprecation of Google Analytics (as we’ve known it)
GA4 is the solution for the internet now, not the internet from a decade ago.