Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC to help marketers improve their campaigns.
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
Corey Patterson | Jun 21, 2022 at 2:25 pm ETABM has the potential to improve both marketing and sales operations.
Corey Patterson | Jun 3, 2022 at 2:47 pm ETIn a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
Corey Patterson | May 23, 2022 at 1:37 pm ETFirst-party data is more important than ever in a digital-first world.
Corey Patterson | May 9, 2022 at 1:29 pm ETWithout a full view of customer data, marketers will have a hard time improving brand experiences.
Corey Patterson | May 5, 2022 at 3:08 pm ETThe best ABM strategies go beyond targeting the most obvious accounts.
Corey Patterson | May 4, 2022 at 12:29 pm ETYour brand's marketing ops department isn't complete without WebOps.
Corey Patterson | May 2, 2022 at 12:56 pm ETHigh-quality, personalized brand experiences are what customers expect in today's digital landscape.
Corey Patterson | Apr 29, 2022 at 11:48 am ETWhen impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
Corey Patterson | Apr 28, 2022 at 10:36 am ETWith so many customer touchpoints, email marketers need automated solutions to meet their needs.
Corey Patterson | Apr 26, 2022 at 1:45 pm ETCTV offers plenty of new ways to drive leads.
Corey Patterson | Apr 25, 2022 at 1:23 pm ETDespite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
Corey Patterson | Apr 21, 2022 at 12:56 pm ETAligning ops teams is critical to implementing a buyer-first strategy.
Corey Patterson | Apr 20, 2022 at 11:45 am ETYour brand's demand generation success relies on the strength of your site's technical foundation.
Corey Patterson | Apr 19, 2022 at 10:27 am ETBuilding customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
Corey Patterson | Apr 18, 2022 at 11:49 am ETMost brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.
Corey Patterson | Apr 14, 2022 at 9:49 am ETWe've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Corey Patterson | Mar 18, 2022 at 1:48 pm ETA/B testing is still valuable, but marketers should take advantage of its next evolution.
Corey Patterson | Mar 9, 2022 at 11:13 am ETAccount-based marketing must adopt buying group strategies to secure B2B buy-in.
Corey Patterson | Feb 25, 2022 at 2:06 pm ETLearn what customer experience is, why it's important, and how you can improve it for your customers.
Corey Patterson | Feb 22, 2022 at 3:04 pm ET