Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
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- Marketing analytics: What it is and why marketers should care
- Using Google Analytics 4 integrations for insights and media activations
- Is Google Analytics going away? What marketers need to know
- How product analytics can unite marketing and product teams to boost customer lifetime value
- GA4: What marketers need to know for a successful transition
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Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.