Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Customer & Digital Experience
MarTech is your source for customer digital experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is customer experience and why does it matter?
- What is a digital experience platform or DXP and is it the future of content management?
- 3 ways to deliver more relevant customer experiences
- Reinventing the digital experience platform
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Customer experience for the modern marketer
Get an actionable understanding of customer experience as well as how it differs from digital experience.
HubSpot’s June releases: The manager’s guide
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Is your digital strategy optimized for Gen Z young adults?
They're more diverse and they expect a lot more from brands.
Digital Customer Experience: Cordial in Focus
A better message drives higher revenue.
Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions.
8 major email marketing mistakes and how to avoid them
Personalization isn't the goal, it's a tactic to achieve the goal.
Top 5 secrets your search bar is hiding
Your search bar is hiding secrets in plain sight. Do you know how to uncover them?
Native video tops social media in brand awareness study
Participants gave native video ads a 59% favorable rating, compared to 50% for social.
Worsening economy has more shoppers getting online info before making in-store purchases
76% search online for reviews and better prices before buying in store.
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Old Navy to drop NFTs in July 4th promo update
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
PepsiCo’s strategies for marketing via online games and esports
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias.
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
Yahoo and DIRECTV open up addressable TV and streaming inventory
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.