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Customer & Digital Experience
MarTech is your source for customer digital experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is customer experience and why does it matter?
- What is a digital experience platform or DXP and is it the future of content management?
- 3 ways to deliver more relevant customer experiences
- Reinventing the digital experience platform
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Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.