Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

Customer & Digital Experience

MarTech is your source for customer digital experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is customer experience and why does it matter?
  • What is a digital experience platform or DXP and is it the future of content management?
  • 3 ways to deliver more relevant customer experiences
  • Reinventing the digital experience platform

Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!

Customer & Digital Experience

Using search and email to recognize customer intent

Browsing is no longer a strong indicator of intent. Search tells you more.

Ryan Phelan | May 12, 2022 at 10:39 am ET

Customer & Digital Experience

How digital-first customers respond to trust-based marketing engagement

Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.

Chris Wood | May 10, 2022 at 3:38 pm ET

Customer & Digital Experience

How estimated reading times increase content engagement

Letting your readers know how much time it takes to read your content helps improve user experience.

Akshat Biyani | May 10, 2022 at 12:36 pm ET

Customer & Digital Experience

Ceros announces new integrations with sales enablement platforms

The interactive content platform will deliver creative directly to Highspot and Showpad.

Kim Davis | May 6, 2022 at 1:43 pm ET

Customer & Digital Experience

Accelerate customer journey automation with this CDP roadmap

In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.

Cynthia Ramsaran | May 6, 2022 at 1:18 pm ET

Customer & Digital Experience

How connecting customer data drives personalized experiences

Without a full view of customer data, marketers will have a hard time improving brand experiences.

Corey Patterson | May 5, 2022 at 3:08 pm ET

Customer & Digital Experience

Good morning: Trust the experience

Gen Z audiences will trust an easier social commerce experience.

Chris Wood | May 4, 2022 at 9:56 am ET

Customer & Digital Experience

How AI lets marketers create human-centric CX at scale

65% of customers say a positive brand experience is more influential than great advertising.

Constantine von Hoffman | Apr 29, 2022 at 3:33 pm ET

Customer & Digital Experience

How Belk elevated its customer experience with personalization

High-quality, personalized brand experiences are what customers expect in today's digital landscape.

Corey Patterson | Apr 29, 2022 at 11:48 am ET

Customer & Digital Experience

Good morning: The impact of marketing experiences

Consumers are looking for you to put your best marketing experience forward.

Chris Wood | Apr 29, 2022 at 11:43 am ET

Customer & Digital Experience

Digital marketing’s contribution to company performance rated as down significantly

The 11% drop can be attributed to higher expectations and more advanced attribution analyses.

Constantine von Hoffman | Apr 28, 2022 at 2:06 pm ET

Customer & Digital Experience

10 things to consider when using XR for your event

Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.

Lisa Peyton | Apr 28, 2022 at 11:31 am ET

Customer & Digital Experience

3 ways to deliver better marketing experiences

When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.

Corey Patterson | Apr 28, 2022 at 10:36 am ET

Customer & Digital Experience

Good morning: Adapting to new customer paradigms

When making sure it's the right time to engage a customer, it's best to abandon old ideas.

Chris Wood | Apr 27, 2022 at 10:09 am ET

Customer & Digital Experience

Samsung Ads launches full-service offering Total Media Solution

Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.

Chris Wood | Apr 26, 2022 at 3:08 pm ET

Customer & Digital Experience

Media Rating Council now examining Nielsen’s radio rating numbers

MRC pulled accreditation of company's TV ratings last year.

Constantine von Hoffman | Apr 25, 2022 at 11:53 am ET

Customer & Digital Experience

Why a Netflix ad-supported tier would be exciting for advertisers

Financial woes for the streaming giant could have a silver lining for advertisers.

Chris Wood | Apr 22, 2022 at 1:58 pm ET

Customer & Digital Experience

Improve the customer journey experience with these proven steps

In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.

Cynthia Ramsaran | Apr 22, 2022 at 1:36 pm ET

Customer & Digital Experience

Blurring of line between work and home creates a new consumer persona

Marketers are uncertain about the best way to connect with "workday consumers."

Constantine von Hoffman | Apr 22, 2022 at 12:37 pm ET

Customer & Digital Experience

Converseon applies predictive analytics to conversation data

A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.

Kim Davis | Apr 22, 2022 at 11:59 am ET
  • «
  • 34567
  • »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Google Performance Max: Strategies for building optimal campaigns

Four Elements of a Powerful, Data-Driven Martech Stack

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.