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Customer & Digital Experience
MarTech is your source for customer digital experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is customer experience and why does it matter?
- What is a digital experience platform or DXP and is it the future of content management?
- 3 ways to deliver more relevant customer experiences
- Reinventing the digital experience platform
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Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.