TikTok is setting the ground rules for social media
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Kim Davis | Jul 22, 2022 at 12:52 pm ETWith the release of Experience Manager Cloud, Sitecore brings scalability and composability to its suite of offerings.
Kim Davis | Jul 19, 2022 at 1:59 pm ETWho makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Kim Davis | Jul 15, 2022 at 11:35 am ETAs "real world" inflation hits a four decade peak, prices online continue to drop.
Kim Davis | Jul 13, 2022 at 12:32 pm ETDo manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Kim Davis | Jul 12, 2022 at 2:58 pm ETIt's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Kim Davis | Jul 11, 2022 at 1:26 pm ETThe 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Kim Davis | Jul 1, 2022 at 11:53 am ETWhen a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Kim Davis | Jun 29, 2022 at 3:58 pm ET2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Kim Davis | Jun 28, 2022 at 8:37 am ETAIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Kim Davis | Jun 24, 2022 at 2:13 pm ETMovable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Kim Davis | Jun 22, 2022 at 3:25 pm ETAt Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
Kim Davis | Jun 21, 2022 at 12:19 pm ETReviewTrackers will help users of the experience improvement platform access customer voices.
Kim Davis | Jun 17, 2022 at 11:41 am ETB2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
Kim Davis | Jun 14, 2022 at 11:58 am ETThe in-game advertising community are coming together to develop common standards and metrics.
Kim Davis | Jun 14, 2022 at 11:17 am ETMarketing and marketing operations are hot career options.
Kim Davis | Jun 13, 2022 at 1:01 pm ETBrands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Kim Davis | Jun 10, 2022 at 2:51 pm ETNew capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Kim Davis | Jun 9, 2022 at 10:12 am ETScott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Kim Davis | Jun 8, 2022 at 3:30 pm ETPlus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Kim Davis | Jun 8, 2022 at 11:59 am ET