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Data

The third-party data deprecation playbook

How to successfully navigate the ongoing changes in the privacy-first era.

BlueConic | Jul 19, 2022 at 7:00 am ET

Customer & Digital Experience

Open the gate and let your content roam free

Only 3% of visitors will fill out a form to get content.

Constantine von Hoffman | Jul 18, 2022 at 2:19 pm ET

Customer & Digital Experience

Why UX is critical to digital marketing

UX design strategist Jared Spool explains that experience can't be divorced from product and service.

Alan K'necht | Jul 18, 2022 at 1:47 pm ET

Marketing Management

What are diversity, equity and inclusion, and why do marketers need them?

Diversity drives success, but only if it's in both your content and your organization.

Danni White | Jul 18, 2022 at 12:07 pm ET

Digital Transformation

How to decide if you’re ready for an ABM solution

Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.

Pamela Parker | Jul 18, 2022 at 11:33 am ET

Data

Guarantee trust by handing privacy power back to the consumer

The way to break marketing's "privacy paradox" is to lead with first-party data transparency.

Josh Perlstein | Jul 15, 2022 at 12:13 pm ET

Marketing Management

MarTech Replacement Survey: Who are the champions?

Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?

Kim Davis | Jul 15, 2022 at 11:35 am ET

Customer & Digital Experience

Prime Day contributed to significant e-commerce growth this year

U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021

Chris Wood | Jul 14, 2022 at 3:59 pm ET

Customer & Digital Experience

Netflix partners with Microsoft to launch ad-supported subscription tier

And Trade Desk is developing an adtech platform for Disney+.

Chris Wood | Jul 14, 2022 at 2:05 pm ET

Marketing Management

Getting Started with the Agile Marketing Navigator: the Daily Huddle

The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.

Stacey Ackerman | Jul 14, 2022 at 1:33 pm ET

Digital Transformation

How to tailor ABM to your specific needs

Different products and markets need different ABM approaches.

Constantine von Hoffman | Jul 14, 2022 at 1:03 pm ET

Digital Transformation

What is account-based marketing today and how has the space evolved?

Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.

Pamela Parker | Jul 14, 2022 at 11:35 am ET

Customer & Digital Experience

Tough-to-reach console gamers watch more TV on streaming than linear

As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.

Chris Wood | Jul 13, 2022 at 12:55 pm ET

Data

Webinar: Four elements of a powerful, data-driven martech stack

Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.

Cynthia Ramsaran | Jul 13, 2022 at 12:36 pm ET

Customer & Digital Experience

Online inflation slows for third consecutive month

As "real world" inflation hits a four decade peak, prices online continue to drop.

Kim Davis | Jul 13, 2022 at 12:32 pm ET

Customer & Digital Experience

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

First impression, ease of use are most important to customer satisfaction.

Constantine von Hoffman | Jul 13, 2022 at 11:53 am ET

Customer & Digital Experience

Customer Service and Success: What they are and why marketers should care

Learn the importance of customer service and customer success to overall business performance.

Jacqueline Dooley | Jul 13, 2022 at 11:39 am ET

Customer & Digital Experience

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.

Chris Wood | Jul 12, 2022 at 3:41 pm ET

Customer & Digital Experience

Customer experience for the modern marketer

Get an actionable understanding of customer experience as well as how it differs from digital experience.

Alicia Arnold | Jul 12, 2022 at 3:00 pm ET

Marketing Management

Are spreadsheets critical to your work? Last chance to take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.

Kim Davis | Jul 12, 2022 at 2:58 pm ET
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Webinars

Google Performance Max: Strategies for building optimal campaigns

Four Elements of a Powerful, Data-Driven Martech Stack

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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5 Best Practices for Bringing Together All Your Marketing Data

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