59% of mobile advertisers moved ad spend away from iOS.
Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
If you focus on how technology and the processes that support it serve and delight customers, submit a pitch to present at MarTech.
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.