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Marketing Management

MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is marketing work management and how do these platforms support agile marketing?
  • Does your organization need a marketing work management platform?
  • Here’s how startups and small companies should build their marketing stacks
  • 20 ways to make your marketing team more productive
  • Five human issues that can wreck a technology implementation

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Marketing Management

5 big obstacles to overcome to succeed in agile marketing

Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.

Stacey Ackerman | Feb 25, 2022 at 10:35 am ET

Marketing Management

The cost of bad communication is skyrocketing — what CMOs need to know

New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.

Grammarly | Feb 24, 2022 at 7:00 am ET

Marketing Management

How to explain marketing operations at different levels: From children to experts

Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.

Darrell Alfonso | Feb 23, 2022 at 3:07 pm ET

Marketing Management

Does your organization need a sales enablement platform?

While sales enablement platforms can help marketers deliver more support to sales teams, it's important to make sure you asses the need before beginning the purchase process.

Pamela Parker | Feb 23, 2022 at 12:33 pm ET

Agile Marketing

Good morning: The agile mindset

Download our new free ebook created by agile marketing coach Stacey Ackerman.

Chris Wood | Feb 23, 2022 at 9:48 am ET

Agile Marketing

Introducing MarTech’s guide to agile marketing for leaders

This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.

Henry Powderly | Feb 18, 2022 at 1:12 pm ET

Customer & Digital Experience

Webinar: Your guide to scoring Google 5-star reviews

If you don't offer the experience your customer is looking for, your reputation may be at stake.

Cynthia Ramsaran | Feb 14, 2022 at 3:00 pm ET

Marketing Management

Good morning: Freelancing may not be so idyllic

For all the positive coverage of marketers going freelance, the realities of the freelance life are not always as rewarding as some suggest.

Chris Elwell | Feb 9, 2022 at 9:43 am ET

Marketing Management

The marketing black box: Why radical transparency is key

Marketing teams must operate more transparently, both internally and externally, to realize their full potential.

Tim Parkin | Feb 3, 2022 at 9:39 am ET

Marketing Management

Do marketers need their own agile framework?

Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.

Stacey Ackerman | Feb 2, 2022 at 10:30 am ET

Marketing Management

5 tips for successfully switching email service providers

Moving to a new vendor can be complex. But with some help, you can make a smoother migration.

Ryan Phelan | Feb 1, 2022 at 9:36 am ET

Marketing Management

Good morning: Marketers are used to adjusting

The importance of coming up with new ideas rather than awaiting developments from the big platforms.

Kim Davis | Jan 26, 2022 at 9:15 am ET

Marketing Management

Marketers: What should you focus on in 2022?

Opportunities and lessons from the last two years can create an effective marketing plan for 2022.

Ryan Phelan | Jan 18, 2022 at 10:42 am ET

Marketing Management

Not all B2B and B2C categorizations are alike

From a marketing and marketing operations perspective, the harder you look at the B2C/B2B distinction the fuzzier it seems.

Steve Petersen | Jan 5, 2022 at 12:44 pm ET

Marketing Management

Good morning: Welcome to 2022

Let us know what you thought about our 2022 predictions.

Chris Wood | Jan 3, 2022 at 9:13 am ET

Marketing Management

Marketers: Where will you be a year from now?

Three aspects of your career in marketing to think about and maybe change in the New Year.

Ryan Phelan | Dec 22, 2021 at 9:00 am ET

Marketing Management

Good morning: Sustainable marketing is a thing

It's time to start thinking about the carbon created by digital usage.

Chris Wood | Dec 15, 2021 at 9:33 am ET

Marketing Management

Align your go-to-market teams’ goals to increase revenue

In this webinar, learn how the digital transformation has changed the way marketing and sales work together.

Cynthia Ramsaran | Dec 13, 2021 at 4:46 pm ET

Marketing Management

How leaders should act on an agile marketing team

Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.

Stacey Ackerman | Dec 13, 2021 at 10:13 am ET

Marketing Management

8 questions to ask marketing work management vendors during the demo

Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.

Pamela Parker | Dec 7, 2021 at 10:25 am ET
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