Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
Account-based Marketing (ABM)
MarTech is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, and the latest data to help you work smarter and make better decisions.
Dig Deeper into ABM with:
- What is Account-based marketing (ABM), a primer
- 4 ways to build a successful ABM strategy
- Buying group marketing: The next evolution of ABM
- ABM buyer’s guide: Enterprise Account-based Marketing MarTech Intelligence Report
- Account-based marketing propelled forward by the pandemic
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When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.