What is customer journey orchestration and how does it work?
Here are the goals and core capabilities of customer journey orchestration solutions.
Automation and Orchestration
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What are marketing automation platforms, what do they do, and how is the vendor landscape changing?
- Five human issues that can wreck a technology implementation
- Do it once (and only once) with workflow automation
- 4 qualities of an intent-driven marketing automation email program
- Automating decisions with real-time situational context
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Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
8 major email marketing mistakes and how to avoid them
Personalization isn't the goal, it's a tactic to achieve the goal.
Closing your team’s technical gap without hiring
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
How unifying customer profiles is paying off for this iconic travel brand
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tools to optimize the customer journey launched by mParticle
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
A 12-step guide for implementing a digital asset management system
An expert tells what it took to launch an enterprise-wide DAM.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
Adobe CEO: Make the digital economy personal
The opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
What is customer relationship management (CRM) and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.