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B2C Marketing

MarTech is your source for B2C marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • Most marketing fails before it starts — here’s how to fix it
  • Using AI to improve customer experience and customer journey orchestration
  • MarTech Replacement Survey: Marketers want better features from their martech solutions
  • Martech failure? 50% say loyalty programs don’t offer much value

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Customer Journey

How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.

Pamela Parker | Jul 22, 2022 at 11:54 am ET

Loyalty Marketing

Gap partners with DOGAMI to release pet-themed NFTs

Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.

Chris Wood | Jul 21, 2022 at 3:00 pm ET

Marketing Management

How work management tools are connecting marketing teams and processes

Vendors are now creating market-centric work management systems.

Chris Wood | Jul 19, 2022 at 2:36 pm ET

Customer & Digital Experience

Prime Day contributed to significant e-commerce growth this year

U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021

Chris Wood | Jul 14, 2022 at 3:59 pm ET

Customer & Digital Experience

Online inflation slows for third consecutive month

As "real world" inflation hits a four decade peak, prices online continue to drop.

Kim Davis | Jul 13, 2022 at 12:32 pm ET

Customer & Digital Experience

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.

Chris Wood | Jul 12, 2022 at 3:41 pm ET

Marketing Management

Are spreadsheets critical to your work? Last chance to take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.

Kim Davis | Jul 12, 2022 at 2:58 pm ET

Marketing Management

Most marketing fails before it starts — here’s how to fix it

The pitfalls to avoid and the higher roads to take for marketing success.

Tim Parkin | Jul 12, 2022 at 9:40 am ET

Customer & Digital Experience

Using AI to improve customer experience and customer journey orchestration

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.

Chris Wood | Jul 11, 2022 at 10:08 am ET

Customer & Digital Experience

Build-A-Bear using data to make itself into an all-ages brand

Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions.

Chris Wood | Jul 6, 2022 at 8:59 am ET

Customer & Digital Experience

Worsening economy has more shoppers getting online info before making in-store purchases

76% search online for reviews and better prices before buying in store.

Constantine von Hoffman | Jun 30, 2022 at 12:11 pm ET

Data

Using Google Analytics 4 integrations for insights and media activations

Practical advice on how to make your GA data actionable.

Samantha Barnes | Jun 29, 2022 at 11:28 am ET

Digital Transformation

MarTech Replacement Survey: Marketers want better features from their martech solutions

2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.

Kim Davis | Jun 28, 2022 at 8:37 am ET

Customer & Digital Experience

ActionIQ rebrands and launches CX Hub

AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.

Kim Davis | Jun 24, 2022 at 2:13 pm ET

Customer & Digital Experience

Old Navy to drop NFTs in July 4th promo update

The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.

Chris Wood | Jun 24, 2022 at 1:13 pm ET

Customer & Digital Experience

PepsiCo’s strategies for marketing via online games and esports

PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.

Chris Wood | Jun 23, 2022 at 3:00 pm ET

Digital Transformation

How unifying customer profiles is paying off for this iconic travel brand

Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.

Jacqueline Dooley | Jun 23, 2022 at 12:23 pm ET

Customer & Digital Experience

Facebook agrees to revamp adtech over discrimination charges

Second time company has settled a federal lawsuit about advertising bias.

Constantine von Hoffman | Jun 22, 2022 at 12:26 pm ET

Data

24 questions to ask identity resolution vendors during a demo

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

Pamela Parker | Jun 17, 2022 at 9:55 am ET

Marketing Management

5 enduring trends in martech

Top five predictions for what will remain unchanged about marketing technology in the next ten years.

Tony Byrne | Jun 15, 2022 at 7:18 am ET
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Webinars

Google Performance Max: Strategies for building optimal campaigns

Four Elements of a Powerful, Data-Driven Martech Stack

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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