How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
B2C Marketing
MarTech is your source for B2C marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- Most marketing fails before it starts — here’s how to fix it
- Using AI to improve customer experience and customer journey orchestration
- MarTech Replacement Survey: Marketers want better features from their martech solutions
- Martech failure? 50% say loyalty programs don’t offer much value
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Gap partners with DOGAMI to release pet-themed NFTs
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
How work management tools are connecting marketing teams and processes
Vendors are now creating market-centric work management systems.
Prime Day contributed to significant e-commerce growth this year
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
Online inflation slows for third consecutive month
As "real world" inflation hits a four decade peak, prices online continue to drop.
Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Most marketing fails before it starts — here’s how to fix it
The pitfalls to avoid and the higher roads to take for marketing success.
Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions.
Worsening economy has more shoppers getting online info before making in-store purchases
76% search online for reviews and better prices before buying in store.
Using Google Analytics 4 integrations for insights and media activations
Practical advice on how to make your GA data actionable.
MarTech Replacement Survey: Marketers want better features from their martech solutions
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Old Navy to drop NFTs in July 4th promo update
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
PepsiCo’s strategies for marketing via online games and esports
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
How unifying customer profiles is paying off for this iconic travel brand
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias.
24 questions to ask identity resolution vendors during a demo
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.