How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
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Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
Vendors are now creating market-centric work management systems.
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
As "real world" inflation hits a four decade peak, prices online continue to drop.
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
The pitfalls to avoid and the higher roads to take for marketing success.
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions.
76% search online for reviews and better prices before buying in store.
Practical advice on how to make your GA data actionable.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Second time company has settled a federal lawsuit about advertising bias.
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Top five predictions for what will remain unchanged about marketing technology in the next ten years.