Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
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Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.