37 questions to ask call analytics vendors during the demo
Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
Call Analytics
MarTech is your source for call analytics content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is call analytics software and how is AI giving marketers more power to measure inbound call data?
- 37 questions to ask call analytics vendors during the demo
- Does your organization need a call analytics platform?
- Call analytics platforms expand their utility
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
9 call analytics platforms for marketing teams to consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Invoca to announce platform updates at Summit
Following the DialogTech acquisiton in May, Invoca is accelerating its development roadmap.
How to celebrate reopening with your creative: Tuesday’s daily brief
Plus, what Yelp is doing for Pride month.
Invoca acquires DialogTech, expands its conversation intelligence platform
Two leaders in call tracking and analytics join forces and customer bases.
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting insights.
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue.
The benefits of using call analytics
For marketers, inbound callers are proving to be highly engaged with brands, and convert more quickly than consumers that do not use the phone to interact with businesses.
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!
Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product news.
MarTech Today’s “Enterprise Call Analytics Platforms” — updated for 2019!
Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product news.
Dialpad announces AI-driven solution for call analytics
The solution provides tools for measuring customer sentiment, among other important call metrics.
Compare 12 leading call analytics platform vendors
The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. Martech […]
8 ways marketers use call analytics in Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM. […]
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020. Call analytics play a vital role in establishing the relationship between online […]
Optimize your search, Facebook and display targeting with call analytics
Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table if they aren’t also targeting people […]