The future of headless web content management
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
MarTech is your source for content management (CMS) content. You’ll find various up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Digital experience is at the heart of modern marketing, and the CMS is the engine powering it. Digital no longer means just web, but a range of channels, and today’s CMS needs to drive content to wherever the user is.
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A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
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Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
If marketers have the tools to deliver good experiences, why are so many bad experiences being delivered?
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.
The adoption of content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.