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Content Management Systems (CMS)

MarTech is your source for content management (CMS) content. You’ll find various up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Why we care:

Digital experience is at the heart of modern marketing, and the CMS is the engine powering it. Digital no longer means just web, but a range of channels, and today’s CMS needs to drive content to wherever the user is.

Dig deeper:

  • Why we care about traditional content management systems, the original no-code tool
  • What are headless or hybrid content management systems?
  • The future of headless web content management
  • Why some marketers are moving to hybrid and headless CMS systems

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Marketing Operations

The future of headless web content management

A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.

Tony Byrne | Jul 8, 2022 at 9:03 am ET

Customer & Digital Experience

HubSpot customers paying 12% more than in 2021

Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.

Chris Elwell | Jun 28, 2022 at 11:59 am ET

Marketing Operations

Broaden your marketing ops talent perspective

Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.

Steve Petersen | Jun 3, 2022 at 12:11 pm ET

Data

A 12-step guide for implementing a digital asset management system

An expert tells what it took to launch an enterprise-wide DAM.

Constantine von Hoffman | May 11, 2022 at 2:56 pm ET

Customer & Digital Experience

Ceros announces new integrations with sales enablement platforms

The interactive content platform will deliver creative directly to Highspot and Showpad.

Kim Davis | May 6, 2022 at 1:43 pm ET

Performance Marketing

Is WordPress really the answer for all businesses?

The content management tool may not be a good fit for general purpose WCM services.

Tony Byrne | May 2, 2022 at 10:12 am ET

Customer & Digital Experience

Why we care about traditional content management systems, the original no-code tool

Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms.

Jacqueline Dooley | Mar 30, 2022 at 9:27 am ET

Customer & Digital Experience

Digital asset management platform Bynder acquires GatherContent

GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.

Chris Wood | Mar 3, 2022 at 12:05 pm ET

Customer & Digital Experience

13 questions to ask digital experience platform vendors during the demo

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.

Pamela Parker | Feb 28, 2022 at 2:15 pm ET

Customer & Digital Experience

Does your marketing team need a digital experience platform (DXP)?

While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.

Pamela Parker | Feb 8, 2022 at 9:01 am ET

Marketing Operations

Marketing operations and technology shouldn’t ignore the web

While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.

Steve Petersen | Feb 7, 2022 at 2:49 pm ET

Customer & Digital Experience

What is a digital experience platform or DXP and is it the future of content management?

DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Learn more about digital experience platforms.

Pamela Parker | Feb 1, 2022 at 2:12 pm ET

Digital Transformation

WordPress releases version 5.9: Joséphine

WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.

Kim Davis | Jan 27, 2022 at 3:15 pm ET

Marketing Operations

Real Story on MarTech: Where is the puck going in 2022?

No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.

Tony Byrne | Jan 19, 2022 at 10:52 am ET

Data

Why businesses are hiring taxonomists

Claravine's Christine Reges and Michael Shearer discuss the growing need for taxonomists to organize data and content and avoid missed opportunities.

Chris Wood | Dec 20, 2021 at 11:39 am ET

Marketing Operations

Does your organization need a headless or hybrid content management system (CMS)?

Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:

Pamela Parker | Dec 14, 2021 at 10:12 am ET

Customer & Digital Experience

Walking the walk: Tuesday’s Daily Brief

If marketers have the tools to deliver good experiences, why are so many bad experiences being delivered?

Kim Davis | Oct 19, 2021 at 9:41 am ET

Customer & Digital Experience

Why some marketers are moving to hybrid and headless CMS systems

Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.

Corey Patterson | Oct 18, 2021 at 2:30 pm ET

Customer & Digital Experience

What are headless or hybrid content management systems?

The adoption of content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.

Pamela Parker | Oct 4, 2021 at 3:21 pm ET

Marketing Operations

Automation, email, CRM among major marketing tools replaced in the past year

Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.

Kim Davis | Sep 8, 2021 at 3:21 pm ET
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