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Customer Journey

MarTech is your source for customer journey content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Why we care:

This customer journey process helps marketers predict, visualize and optimize the customer experience across arious channels.

Dig deeper:

  • What is customer journey analytics and how are these tools helping marketers?
  • 3 strategies to create better customer journeys across any channel
  • What marketers should know about customer journey analytics
  • 19 questions to ask customer journey analytics vendors during the demo

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Customer Journey

How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.

Pamela Parker | Jul 22, 2022 at 11:54 am ET

Loyalty Marketing

51% of consumers would leave a brand if digital experience isn’t as good as in-person

PwC survey finds younger consumers are more likely to switch brands.

Chris Wood | Jul 21, 2022 at 1:53 pm ET

Customer & Digital Experience

What is customer journey orchestration and how does it work?

Here are the goals and core capabilities of customer journey orchestration solutions.

Pamela Parker | Jul 20, 2022 at 12:27 pm ET

Customer & Digital Experience

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

First impression, ease of use are most important to customer satisfaction.

Constantine von Hoffman | Jul 13, 2022 at 11:53 am ET

Customer & Digital Experience

8 major email marketing mistakes and how to avoid them

Personalization isn't the goal, it's a tactic to achieve the goal.

Kath Pay | Jul 5, 2022 at 12:52 pm ET

Performance Marketing

B2B customer journeys that begin at review sites are significantly shorter

When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.

Kim Davis | Jun 29, 2022 at 3:58 pm ET

Customer & Digital Experience

ActionIQ rebrands and launches CX Hub

AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.

Kim Davis | Jun 24, 2022 at 2:13 pm ET

Digital Transformation

How unifying customer profiles is paying off for this iconic travel brand

Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.

Jacqueline Dooley | Jun 23, 2022 at 12:23 pm ET

Customer & Digital Experience

Movable Ink’s Da Vinci thinks outside the campaign box

Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.

Kim Davis | Jun 22, 2022 at 3:25 pm ET

Customer & Digital Experience

InMoment acquires review management company

ReviewTrackers will help users of the experience improvement platform access customer voices.

Kim Davis | Jun 17, 2022 at 11:41 am ET

Digital Transformation

Today’s B2B buyers are calling the tune

And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.

William Terdoslavich | Jun 13, 2022 at 11:02 am ET

Data

Measuring the invisible: The truth about marketing attribution

Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.

Tim Parkin | Jun 13, 2022 at 8:35 am ET

Digital Transformation

5 tips for building customer trust during the supply chain crisis

The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.

Kim Davis | May 19, 2022 at 8:28 am ET

Data

Tools to optimize the customer journey launched by mParticle

Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.

Kim Davis | May 12, 2022 at 1:09 pm ET

Performance Marketing

Google is giving users greater control over what ads they see

My Ad Center will let users block any ad and get info on why they were chosen to see it.

Greg Finn | May 12, 2022 at 11:10 am ET

Data

How B2B marketers can activate first-party data in their CDP

CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.

Chris Wood | May 3, 2022 at 11:22 am ET

Customer & Digital Experience

How AI lets marketers create human-centric CX at scale

65% of customers say a positive brand experience is more influential than great advertising.

Constantine von Hoffman | Apr 29, 2022 at 3:33 pm ET

Customer & Digital Experience

3 ways to deliver better marketing experiences

When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.

Corey Patterson | Apr 28, 2022 at 10:36 am ET

Customer & Digital Experience

Good morning: Adapting to new customer paradigms

When making sure it's the right time to engage a customer, it's best to abandon old ideas.

Chris Wood | Apr 27, 2022 at 10:09 am ET

Data

Marketing analytics: What it is and why marketers should care

We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.

Jacqueline Dooley | Apr 27, 2022 at 9:48 am ET
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