Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
MarTech is your source for customer journey content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
This customer journey process helps marketers predict, visualize and optimize the customer experience across arious channels.
- What is customer journey analytics and how are these tools helping marketers?
- 3 strategies to create better customer journeys across any channel
- What marketers should know about customer journey analytics
- 19 questions to ask customer journey analytics vendors during the demo
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When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.