How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
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This customer journey process helps marketers predict, visualize and optimize the customer experience across arious channels.
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Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
PwC survey finds younger consumers are more likely to switch brands.
Here are the goals and core capabilities of customer journey orchestration solutions.
First impression, ease of use are most important to customer satisfaction.
Personalization isn't the goal, it's a tactic to achieve the goal.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
ReviewTrackers will help users of the experience improvement platform access customer voices.
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
My Ad Center will let users block any ad and get info on why they were chosen to see it.
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
65% of customers say a positive brand experience is more influential than great advertising.
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
When making sure it's the right time to engage a customer, it's best to abandon old ideas.
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.