How to successfully navigate the ongoing changes in the privacy-first era.
Customer Data Platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
- What are the benefits of customer data platforms?
- Pandemic challenges intensify need for customer data platforms
- How clean, organized and actionable is your data?
- How unifying customer profiles is paying off for this iconic travel brand
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Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP.
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.