PwC survey finds younger consumers are more likely to switch brands.
Customer Relationship Management (CRM)
MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- A marketers’ guide to CRM and its relationship-building capabilities.
- MarTech Replacement Survey: The top 5 solutions replaced
- How unifying customer profiles is paying off for this iconic travel brand
- Don’t conflate CDP and CRM
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It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.