Vendors are now creating market-centric work management systems.
Digital Asset Management (DAM)
MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is digital asset management, and how are marketers using these platforms for file and workflow management?
- We’re implementing DAM! Where do I start?
- 6 strategies for using a DAM to manage modular content
- The Real Story on MarTech: The case for Digital Asset Management
- Free Download: Enterprise Digital Asset Management Platforms: A Marketer’s Guide
- How work management tools are connecting marketing teams and processes
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Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully.
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
What is digital asset management, and how are marketers using these platforms for file and workflow management?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.