How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Pamela Parker | Jul 22, 2022 at 11:54 am ETHere are the goals and core capabilities of customer journey orchestration solutions.
Pamela Parker | Jul 20, 2022 at 12:27 pm ETEveryone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
Pamela Parker | Jul 18, 2022 at 11:33 am ETAccount-based marketing is evolving rapidly. Here are seven of the top developments in the space.
Pamela Parker | Jul 14, 2022 at 11:35 am ETAs the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Pamela Parker | Jun 17, 2022 at 9:55 am ETBefore you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
Pamela Parker | Jun 15, 2022 at 9:29 am ETUsing an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Pamela Parker | Jun 10, 2022 at 11:17 am ETDon't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
Pamela Parker | Jun 9, 2022 at 9:28 am ETWhile identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.
Pamela Parker | Jun 8, 2022 at 8:53 am ETHere are some questions to ask to determine if your organization can benefit from this software adoption.
Pamela Parker | Jun 6, 2022 at 11:13 am ETAll email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Pamela Parker | Jun 3, 2022 at 8:27 am ETIn this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.
Pamela Parker | Jun 1, 2022 at 10:34 am ETDownload the buyer’s guide today!
Pamela Parker | May 19, 2022 at 2:58 pm ETRepetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Pamela Parker | May 13, 2022 at 8:57 am ETOr, how to stop worrying and embrace the information tsunami.
Pamela Parker | May 10, 2022 at 2:53 pm ETHow to deal with the modern deluge of information and tap into it when you need it.
Pamela Parker | Apr 29, 2022 at 10:07 am ETOnce you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
Pamela Parker | Mar 9, 2022 at 10:45 am ETLicensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully.
Pamela Parker | Mar 7, 2022 at 12:56 pm ETMore marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Pamela Parker | Mar 4, 2022 at 11:09 am ETSales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
Pamela Parker | Mar 3, 2022 at 10:07 am ET