Will let consumers exchange messages with company representatives, even if they speak different languages.
Marketing Artificial Intelligence (AI)
MarTech is your source for Marketing Artificial Intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about Marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
- Learn what AI marketing is and why it’s important
- Using AI to improve customer experience and customer journey orchestration
- AI and machine learning in marketing: Are you deploying the right models?
- How AI lets marketers create human-centric CX at scale
- Using AI-powered predictive analytics to time your next move
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Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
The deal aims at providing more contextual targeting solutions to optimize campaigns on digital channels, including social and CTV.
STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale.