Unbabel provides AI translations for Zendesk
Will let consumers exchange messages with company representatives, even if they speak different languages.
Marketing Artificial Intelligence (AI)
MarTech is your source for Marketing Artificial Intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about Marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
Dig Deeper:
- Learn what AI marketing is and why it’s important
- Using AI to improve customer experience and customer journey orchestration
- AI and machine learning in marketing: Are you deploying the right models?
- How AI lets marketers create human-centric CX at scale
- Using AI-powered predictive analytics to time your next move
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Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
InMoment acquires review management company
ReviewTrackers will help users of the experience improvement platform access customer voices.
Drift appoints new CEO, David Cancel to become executive chairman
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
Yellow.ai launches low-code digital agents for swift deployment
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
Why we care about AI in marketing
Learn what AI marketing is and why it's important.
Marketing Artificial Intelligence (AI)
How Inkbox steers customers through its huge online catalog of temporary tattoos
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Disrupt the funnel and accelerate revenue opportunities
In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action.
Adobe CEO: Make the digital economy personal
The opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
Phrasee to offer real-time language optimization
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
A/B testing is dead, long live A/B testing!
In this webinar, learn what is making A/B testing obsolete.
20 questions to ask customer data platform vendors during the demo
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Integral Ad Science acquires AI-powered video classification company Context
The deal aims at providing more contextual targeting solutions to optimize campaigns on digital channels, including social and CTV.
How STCHealth uses intelligent chat to help people access their immunization records
STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale.