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Marketing Automation
Marketing Automation news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing automation platforms and tools.
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MarTech Replacement Survey: Which features are important to marketers?
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
6 things martech vendors don’t want you to know
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
MarTech Replacement Survey: The top 5 solutions replaced
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
Broaden your marketing ops talent perspective
Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.
Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
Marketo’s May ‘22 release: Viva la Veeva!
Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Integrate announces Social and Cross-Channel Insights
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
Sitecore integrates CDP, marketing automation features from acquired platforms
With new additions, Sitecore is looking more like an end-to-end marketing suite.
Marketo’s March ‘22 release: Let’s chat
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
20 questions to ask marketing automation vendors during a demo
How easy is it to integrate this software into your organization? How long does implementation take? These are just a few key questions to ask.