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On the hunt for something new? Check out who's hiring in martech this week.
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Your marketing automations must build in exclusions for people who don't receive a follow-up message.
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
Vendors, stakeholders, users and even you can cause you a lot of problems.
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
Both companies offer a lot of expertise, but ads could further alienate viewers.
Martech stacks must be judged by effectiveness, not size.
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
How to be sure you're in the driver's seat, not the vendor.
These few first steps will start your journey off on the right track and set you up for future success.
Some common ways to organize your martech stack and the unique benefits of each approach.
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.