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Marketing Technology

Marketing Technology news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful martech.

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Marketing Operations

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

Constantine von Hoffman | Jul 22, 2022 at 9:00 am ET

Marketing Operations

Webinar: What you need to know to rise above economic and buyer uncertainty

Tune in to this panel to get key findings from MarTech's survey.

Cynthia Ramsaran | Jul 21, 2022 at 5:09 pm ET

Customer & Digital Experience

3 ways to avoid email automation breakdowns

Your marketing automations must build in exclusions for people who don't receive a follow-up message.

Ryan Phelan | Jul 20, 2022 at 9:05 am ET

Marketing Management

MarTech Replacement Survey: Who are the champions?

Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?

Kim Davis | Jul 15, 2022 at 11:35 am ET

Marketing Management

Are spreadsheets critical to your work? Last chance to take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.

Kim Davis | Jul 12, 2022 at 2:58 pm ET

Marketing Operations

MarTech Replacement Survey: Which features are important to marketers?

It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?

Kim Davis | Jul 11, 2022 at 1:26 pm ET

Customer & Digital Experience

HubSpot’s June releases: The manager’s guide

Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.

Jen Bergren | Jul 11, 2022 at 10:51 am ET

Marketing Operations

The future of headless web content management

A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.

Tony Byrne | Jul 8, 2022 at 9:03 am ET

Digital Transformation

Five human issues that can wreck a technology implementation

Vendors, stakeholders, users and even you can cause you a lot of problems.

Steve Petersen | Jul 7, 2022 at 8:58 am ET

Marketing Operations

6 things martech vendors don’t want you to know

Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.

Darrell Alfonso | Jul 6, 2022 at 9:00 am ET

Marketing Management

How to turn the great buyer resignation into B2B career opportunities

The B2B buying process has gone primarily digital - most B2B sellers and teams have not.

Scott Vaughan | Jun 28, 2022 at 4:07 pm ET

Digital Transformation

Closing your team’s technical gap without hiring

Instead of hiring someone to support marketing automation, find a software solution anyone can use.

Ruben Ugarte | Jun 28, 2022 at 10:27 am ET

Performance Marketing

Google, NBCUniversal duking it out to be Netflix adtech provider

Both companies offer a lot of expertise, but ads could further alienate viewers.

Nicole Farley | Jun 27, 2022 at 1:18 pm ET

Digital Transformation

My stack is bigger than your stack, so what?

Martech stacks must be judged by effectiveness, not size.

Anita Brearton | Jun 27, 2022 at 10:29 am ET

Performance Marketing

Email: An early check in before the holiday madness begins

It isn't too early to put key things in place so that when the holidays arrive, you'll be ready. 

Ryan Phelan | Jun 24, 2022 at 9:03 am ET

Marketing Management

Rethinking the marketing planning process for an agile world

How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.

Giannina Rachetta | Jun 23, 2022 at 10:39 am ET

Customer & Digital Experience

5 steps to martech stack success

How to be sure you're in the driver's seat, not the vendor.

Gene De Libero | Jun 22, 2022 at 9:16 am ET

Marketing Management

We’re implementing DAM! Where do I start?

These few first steps will start your journey off on the right track and set you up for future success.

Rachel Edwards | Jun 21, 2022 at 12:12 pm ET

Marketing Management

Three ways to organize your martech stack

Some common ways to organize your martech stack and the unique benefits of each approach.

Megan Michuda | Jun 17, 2022 at 9:10 am ET

Performance Marketing

Does your marketing team need an SEO platform?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

Pamela Parker | Jun 15, 2022 at 9:29 am ET
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