Your marketing automations must build in exclusions for people who don't receive a follow-up message.
Optimization and Personalization
Optimization and Personalization news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you get closer to your customers through personalization.
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Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.