And Trade Desk is developing an adtech platform for Disney+.
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- Gannett ad mishap highlights concerns about programmatic advertising
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As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023.
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.