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Sales Enablement
Sales Enablement news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you organize and optimize your sales enablement efforts.
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CloudShare integrates product experience platform with HubSpot
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
Drift appoints new CEO, David Cancel to become executive chairman
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Wix relaunches hotels solution
With travel showing signs of recovering, the hotel industry will be looking to raise its CX game.
Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
How to implement a buyer-first digital strategy across departments
Aligning ops teams is critical to implementing a buyer-first strategy.
8 email best practices for 2022 to drive growth
In this Salesforce webinar, learn how you can drive more engagement and save time.
The B2B sales process is more effective now than pre-COVID
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
32 questions to ask sales enablement vendors during a demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
Does your organization need a sales enablement platform?
While sales enablement platforms can help marketers deliver more support to sales teams, it's important to make sure you asses the need before beginning the purchase process.
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
How to align B2B sales and marketing teams
Marketing and sales teams that aren't in sync could mean wasted time and opportunities.
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Qualified surfaces website-level intent data
Signals uses AI to derive insights from granular online activity.
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Oracle Fusion Marketing reduces the role of traditional CRMs
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
Why account-based marketing continues to grow
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
LeanData and ZoomInfo integrate on lead delivery
A partnership aimed at enriching leads en route to the right sales rep.