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B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
While sales enablement platforms can help marketers deliver more support to sales teams, it's important to make sure you asses the need before beginning the purchase process.
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.