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Marketing Management

MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is marketing work management and how do these platforms support agile marketing?
  • Does your organization need a marketing work management platform?
  • Here’s how startups and small companies should build their marketing stacks
  • 20 ways to make your marketing team more productive
  • Five human issues that can wreck a technology implementation

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Marketing Management

We’re hiring a content and SEO manager for MarTech and Search Engine Land

We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.

Henry Powderly | Jun 3, 2021 at 1:06 pm ET

Marketing Management

Google News transparency policy, OOH is back: Wednesday’s Daily Brief

Plus, the Agile Marketing Manifesto will be refreshed.

Kim Davis | Jun 2, 2021 at 10:43 am ET

Marketing Management

When presenting, less is more: Thursday’s daily brief

Plus Mindtickle's conversation intelligence for sales and the renewed interest in driving in-store traffic.

Kim Davis | May 27, 2021 at 9:55 am ET

Marketing Management

The Real Story on MarTech: Apply design thinking to select the right vendor

Put design thinking at the center of your marktech evaluation and acquisition strategy.

Jarrod Gingras | May 26, 2021 at 10:19 am ET

Marketing Management

YouTube to show ads on non-monetized videos: Monday’s daily brief

Plus, do you miss your old office?

Kim Davis | May 24, 2021 at 9:55 am ET

Marketing Management

How agile marketers can work with other teams to improve customer experience

Get teams working together, like Three (or Four) Amigos.

Stacey Ackerman | May 21, 2021 at 11:07 am ET

Marketing Management

Surefire ways to improve your presentations: Thursday’s daily brief

Plus, the 2021 Stackies are open for submissions.

Kim Davis | May 20, 2021 at 9:48 am ET

Marketing Management

Real Story on MarTech: The new stack

The case for concentrating key capabilities in the lower, foundational part of your stack

Tony Byrne | May 19, 2021 at 11:59 am ET

Marketing Management

Hiring for marketing operations, marketing support roles set to explode

As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.

Chris Wood | May 17, 2021 at 2:00 pm ET

Marketing Management

When testing, look at the big picture

Optimizing for MQLs, for example, can have big implications for downstream processes

Steve Petersen | May 10, 2021 at 10:19 am ET

Marketing Management

How marketers manage their work today: Monday’s daily brief

Please take our new survey on work management

Kim Davis | May 10, 2021 at 10:02 am ET

Marketing Management

How marketers manage their work today

We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.

Pamela Parker | May 6, 2021 at 3:18 pm ET

Marketing Management

5 strategies to become a more impactful, buyer-driven marketing org

In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing strategies.

Scott Vaughan | May 3, 2021 at 2:39 pm ET

Marketing Management

It’s time to return to “normal” messaging

But bring the lessons learned over the last year with you.

Ryan Phelan | Apr 29, 2021 at 10:21 am ET

Marketing Management

How Smartly.io is overcompensating for its carbon emissions

By partnering with Compensate, the adtech platform is reducing its overall carbon footprint

Kim Davis | Apr 26, 2021 at 12:10 pm ET

Marketing Management

HubSpot Operations Hub, Outbrain IPO: Thursday’s daily brief

Plus, what do event attendees want from your presentation?

Kim Davis | Apr 22, 2021 at 10:00 am ET

Marketing Management

The pros and cons of specializing in specific martech products

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?

Steve Petersen | Apr 14, 2021 at 8:16 am ET

Marketing Management

Diversity in talent, Google antitrust allegations: Tuesday’s daily brief

Plus, the rise of headless and hybrid CMSs

Kim Davis | Apr 13, 2021 at 10:00 am ET

Marketing Management

The business imperative behind inclusion and diversity

How to manage, enrich and diversity your talent portfolio

Kim Davis | Apr 12, 2021 at 12:25 pm ET

Marketing Management

How inclusion can lead to diversity in marketing and communications

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first

Kim Davis | Apr 9, 2021 at 12:30 pm ET
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