Participants gave native video ads a 59% favorable rating, compared to 50% for social.
MarTech is your source for video marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Customers are more responsive to video marketing than text, whichever channel it lives on. That poses a content creation challenge for marketers that has led to new tactics and technologies that make that easier and faster for creative teams. However, that has led to a quality chasm. On one end you have between premium video and at the other user-generated content. That makes the experiences generated on this channel incredibly diverse. Another challenge? The reliability of video metrics is still an ongoing debate.
- Why we care about video advertising
- Data shows marketers investing more in video in 2022
- Native video tops social media in brand awareness study
- Neuroscience: Video makes people happier than text
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Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Over half of marketers are upping their video budget by 5% or more, Wistia found, meeting growing video consumption demands.
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
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Weber worked with high-end consumer video platform Teester to create authentic branded messaging and leverage user-generated videos at scale.