It's early days for volumetric storytelling, but it's at the heart of AR and VR.
Virtual and Augmented Reality
MarTech is your source for Virtual and Augmented Reality marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialze, these technologies will play a greater role.
- AR and VR: A guide for marketers
- AR/VR: Marketing in three dimensions
- How B2B marketers can leverage the metaverse
- Why we care about metaverse activations
- Become a metaverse marketing maven
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And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
What is digital asset management, and how are marketers using these platforms for file and workflow management?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.