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Loyalty Marketing

Loyalty Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful customer engagement, advocacy and loyalty programs.

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Loyalty Marketing

Gap partners with DOGAMI to release pet-themed NFTs

Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.

Chris Wood | Jul 21, 2022 at 3:00 pm ET

Loyalty Marketing

51% of consumers would leave a brand if digital experience isn’t as good as in-person

PwC survey finds younger consumers are more likely to switch brands.

Chris Wood | Jul 21, 2022 at 1:53 pm ET

Customer & Digital Experience

Lapsed customers aren’t the same as unengaged subscribers

Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.

Kath Pay | May 31, 2022 at 10:54 am ET

Customer & Digital Experience

Martech failure? 50% say loyalty programs don’t offer much value

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.

Constantine von Hoffman | May 19, 2022 at 1:15 pm ET

Customer & Digital Experience

By the numbers: Diversity and inclusion are good business

Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty.

Constantine von Hoffman | Apr 5, 2022 at 2:07 pm ET

Data

App users visit brick and mortar 41% more often than non-users

Customers like apps once they start using them but awareness remains very low.

Constantine von Hoffman | Mar 8, 2022 at 2:49 pm ET

Marketing Management

How responsible marketing impacts customer retention and value

Implementing a responsible data infrastructure will better serve customers who want everything now.

Chris Wood | Nov 23, 2021 at 1:30 pm ET

Customer & Digital Experience

Ethical advertising: How Quaker Oats helped feed America

Good-Loop's ethical ad wrapper promoted charitable donations and an uplift in brand perception.

Kim Davis | Oct 7, 2021 at 12:28 pm ET

Performance Marketing

A loyalty boom for David’s Bridal using mobile wallet technology

How a bridal and formal wear retailer with over 300 stores added 600,000 loyalty members in six months.

Jacqueline Dooley | Aug 11, 2021 at 9:53 am ET

Digital Transformation

Chipotle’s loyalty gains, Semrush IPO: Wednesday’s daily brief

Plus, another alternative identifier in adtech emerges

Chris Wood | Mar 3, 2021 at 10:00 am ET

Performance Marketing

Leaning on loyalty, Chipotle orchestrates engagement across channels

The quick service chain hits 20 million rewards customers, opens Chipotlanes

Chris Wood | Mar 3, 2021 at 6:57 am ET

Loyalty Marketing

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

Sephora is one of the initial test partners for the new program.

Taylor Peterson | Mar 13, 2020 at 3:11 pm ET

Data

Improve customer loyalty with AI

How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer personalization.

Digital Marketing Depot | Jan 29, 2020 at 1:37 pm ET

Data

Are your acquisition efforts the root of your retention issue?

Here are three ways brands can identify and market to the right customers while also reducing churn.

Jeremy Korst | Jan 10, 2020 at 2:42 pm ET

Customer & Digital Experience

Brand loyalty remains high at 89%, driven by product and price rather than service

However, loyalty may be as much a function of inertia as anything else.

Greg Sterling | Nov 26, 2019 at 4:19 pm ET

Performance Marketing

A story of a loyalty app: How mobile applications can keep improving your customer experience

The key to exceeding your customers' expectations is in their hands.

Sponsored Content: Comarch | Nov 12, 2019 at 7:30 am ET

Performance Marketing

Why machine learning means proactive loyalty fraud prevention

Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.

Sponsored Content: Comarch | Nov 5, 2019 at 7:30 am ET

Data

MasterCard buys SessionM for tighter credit card-loyalty program integration

The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.

Greg Sterling | Oct 22, 2019 at 3:09 pm ET

Performance Marketing

Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio

The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its enterprise customers.

Jennifer Cannon | Oct 2, 2019 at 1:45 pm ET

Performance Marketing

Email marketing and customer retention in the financial services industry

Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share

Kyle Henderick | Sep 23, 2019 at 3:23 pm ET
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