Gap partners with DOGAMI to release pet-themed NFTs
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
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Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
PwC survey finds younger consumers are more likely to switch brands.
Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty.
Customers like apps once they start using them but awareness remains very low.
Implementing a responsible data infrastructure will better serve customers who want everything now.
Good-Loop's ethical ad wrapper promoted charitable donations and an uplift in brand perception.
How a bridal and formal wear retailer with over 300 stores added 600,000 loyalty members in six months.
Plus, another alternative identifier in adtech emerges
The quick service chain hits 20 million rewards customers, opens Chipotlanes
Sephora is one of the initial test partners for the new program.
How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer personalization.
Here are three ways brands can identify and market to the right customers while also reducing churn.
However, loyalty may be as much a function of inertia as anything else.
The key to exceeding your customers' expectations is in their hands.
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its enterprise customers.
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share