What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
What marketers need to know about Facebook’s updated Business Tools Terms
The updates are largely guided by GDPR and go into effect May 25, 2018.
Instagram makes Stories advertising easier with automatic full-screen support
No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly.
Facebook’s local news prioritization in News Feed now rolling out globally
Users across all locations and languages may now be seeing more localized news in their Facebook News Feed.
Report shows Snapchat’s newer features falling flat but messaging more popular than ever
Data points to challenges in getting users to engage beyond Snapping.
Twitter announces what’s ‘Happening Now’ for sporting events, and plans for a bookmarking feature
Twitter is giving users the ability to find tweets on real-time topics, while also planning a bookmarking to let users save content for later.
Snapchat launches Advanced Mode for its self-serve Ads Manager
Similar to Facebook's Power Editor, Snapchat has added powerful new advertising capability to Ad Manager.
Facebook brings value metrics to campaigns to help advertisers target the best customers
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value.
Facebook pixels get upgrade to track actions & page data
A change to the Facebook pixel will now pass a page's click data and metadata back to Facebook.
In-stream video ads have arrived on Twitter
Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.
Facebook adds new Estimated Daily Results report, upgrades Delivery Insights
New enhancements make it easier to estimate Facebook Ad results and find more data on how you are reaching specific audiences.
Businesses can now request customer locations within Twitter Direct Messages
Brands on Twitter can now address issues more quickly and help local customers by requesting their location in a Direct Message.
Twitter drops usernames from replies, giving full 140 characters to respond
A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.
Pinterest launches Propel, a hands-on support program for new advertisers
A new 30-day program launched by Pinterest will give advertisers training, access to creative resources and support for their ad campaigns.
Amazon launches Digital Day, a new sales holiday for digital products
Can Amazon create yet another successful sales day? We'll find out this Friday.
Periscope launches live 360 video broadcasting
Get a 360° experience alongside Periscope broadcasters with new 360 Live video streaming.
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.
Workplace by Facebook opens to organizations across the globe
Facebook aims to take on Yammer and Chatter head-on with the official global launch of Workplace.
NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth
The National Retail Federation has announced a moderate forecast for retailers across the board and a favorable forecast for those non-store sellers.