Getting Started with the Agile Marketing Navigator: Team Showcase
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
Stacey Ackerman | Jul 21, 2022 at 12:12 pm ETThe Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Stacey Ackerman | Jul 14, 2022 at 1:33 pm ETDuring Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Stacey Ackerman | Jul 7, 2022 at 9:17 am ETHere's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Stacey Ackerman | Jun 30, 2022 at 11:37 am ETA Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Stacey Ackerman | Jun 16, 2022 at 10:22 am ETWork as an entire delivery team with your business stakeholders to quickly gain alignment.
Stacey Ackerman | Jun 9, 2022 at 8:30 am ETAn agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Stacey Ackerman | Jun 2, 2022 at 10:10 am ETThe Guidepoint is the connective tissue that rolls upward and downward in the organization.
Stacey Ackerman | May 26, 2022 at 8:30 am ETNot all companies can afford a coach, but even small companies can benefit from agile marketing.
Stacey Ackerman | May 4, 2022 at 10:50 am ETBy making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.
Stacey Ackerman | Apr 21, 2022 at 11:49 am ETAt the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders.
Stacey Ackerman | Apr 8, 2022 at 12:51 pm ETCould your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
Stacey Ackerman | Apr 1, 2022 at 10:53 am ETBuild a culture of doing less and providing more value.
Stacey Ackerman | Mar 28, 2022 at 9:43 am ETOutcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
Stacey Ackerman | Mar 22, 2022 at 2:58 pm ETFocus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
Stacey Ackerman | Mar 15, 2022 at 11:38 am ETRemind people of the “why” every single day to really inspire change.
Stacey Ackerman | Mar 7, 2022 at 4:01 pm ETUnderstanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Stacey Ackerman | Feb 25, 2022 at 10:35 am ETHistorical experience from agile marketing leaders may or may not help take the guesswork out of everything.
Stacey Ackerman | Feb 2, 2022 at 10:30 am ETScrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
Stacey Ackerman | Jan 12, 2022 at 11:51 am ETCollaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
Stacey Ackerman | Jan 7, 2022 at 2:15 pm ET