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MarTech » Digital Transformation » Webinar: Transform your content operations with DAM

Webinar: Transform your content operations with DAM

McCormick is transforming how product content is created and used across its organization with digital asset management.

Cynthia Ramsaran on May 18, 2022 at 1:08 pm

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.

Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Join experts from McCormick & Company and Acquia as they discuss the challenges, opportunities, and lessons learned through McCormick’s DAM journey.

Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia.


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About The Author

Cynthia Ramsaran
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

Related Topics

Customer & Digital ExperienceCustomer Relationship Management (CRM)Customer Service and SuccessDataDigital Asset Management (DAM)Digital TransformationMarketing ManagementPerformance Marketing

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