3 ways to avoid email automation breakdowns
Your marketing automations must build in exclusions for people who don't receive a follow-up message.
As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Using search and email to recognize customer intent
Browsing is no longer a strong indicator of intent. Search tells you more.
5 things I hate about email – and how to fix them
Warning: This rant might spark your own feelings of frustration or a movement for change.
Why we care about email marketing: A marketer’s guide
Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
5 tips for successfully switching email service providers
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny.
New job? Here are the skills you need to succeed today
How to prepare for and successfully execute a new leadership role.
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with you.
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value first
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment.