Your marketing automations must build in exclusions for people who don't receive a follow-up message.
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
- Why we care about email marketing: A marketer’s guide
- Free download: Email marketing buyers guide
- 8 major email marketing mistakes and how to avoid them
- Email: An early check-in before the holiday madness begins
- Email marketing benchmark report shows personalized subject lines under-perform
- Free download: Email Marketing Periodic Table
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No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
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Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.