Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

Email Marketing

MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Why we care:

Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.

Dig deeper:

  • Why we care about email marketing: A marketer’s guide
  • Free download: Email marketing buyers guide
  • 8 major email marketing mistakes and how to avoid them
  • Email: An early check-in before the holiday madness begins
  • Email marketing benchmark report shows personalized subject lines under-perform
  • Free download: Email Marketing Periodic Table

Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free

Customer & Digital Experience

3 ways to avoid email automation breakdowns

Your marketing automations must build in exclusions for people who don't receive a follow-up message.

Ryan Phelan | Jul 20, 2022 at 9:05 am ET

Email Marketing

Email marketing is continually developing. Are you keeping up?

No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.

Digital Marketing Depot | Jul 20, 2022 at 8:55 am ET

Customer & Digital Experience

Using AI to improve customer experience and customer journey orchestration

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.

Chris Wood | Jul 11, 2022 at 10:08 am ET

Performance Marketing

Webinar: Accessibility, compliance and user experience improve SEO

Make accessibility an integral part of your agency's proposition and generate new revenue streams.

Cynthia Ramsaran | Jul 7, 2022 at 4:06 pm ET

Customer & Digital Experience

8 major email marketing mistakes and how to avoid them

Personalization isn't the goal, it's a tactic to achieve the goal.

Kath Pay | Jul 5, 2022 at 12:52 pm ET

Performance Marketing

Webinar: Grow revenue streams through web accessibility and compliance

Make accessibility an integral part of your agency's proposition and generate new revenue streams.

Cynthia Ramsaran | Jun 28, 2022 at 5:12 pm ET

Performance Marketing

Email: An early check in before the holiday madness begins

It isn't too early to put key things in place so that when the holidays arrive, you'll be ready. 

Ryan Phelan | Jun 24, 2022 at 9:03 am ET

Customer & Digital Experience

Movable Ink’s Da Vinci thinks outside the campaign box

Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.

Kim Davis | Jun 22, 2022 at 3:25 pm ET

Data

Why clean data is key to organizational success

Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.

Corey Patterson | Jun 21, 2022 at 2:25 pm ET

Marketing Operations

HubSpot brings popular enterprise features to pro-level customers in its latest release

Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.

Jen Bergren | Jun 10, 2022 at 10:55 am ET

Performance Marketing

Webinar: Get beyond the blast with this next-level email strategy

Status quo email automation isn’t enough for today’s customers.

Cynthia Ramsaran | Jun 9, 2022 at 3:27 pm ET

Digital Transformation

20 questions to ask during an email marketing platform demo

Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.

Pamela Parker | Jun 9, 2022 at 9:28 am ET

Digital Transformation

How to decide if you need an enterprise email marketing platform

Here are some questions to ask to determine if your organization can benefit from this software adoption.

Pamela Parker | Jun 6, 2022 at 11:13 am ET

Customer & Digital Experience

Email marketing benchmark report shows personalized subject lines under-perform

Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).

Constantine von Hoffman | Jun 3, 2022 at 12:11 pm ET

Performance Marketing

What is email marketing and how are platforms helping brands succeed?

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.

Pamela Parker | Jun 3, 2022 at 8:27 am ET

Digital Transformation

Zeta becomes first marketing platform to join the AWS marketplace

The Zeta Marketing Platform will now be available to the large market of AWS customers.

Kim Davis | Jun 1, 2022 at 4:00 pm ET

Customer & Digital Experience

Lapsed customers aren’t the same as unengaged subscribers

Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.

Kath Pay | May 31, 2022 at 10:54 am ET

Performance Marketing

Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

The Guidepoint is the connective tissue that rolls upward and downward in the organization.

Stacey Ackerman | May 26, 2022 at 8:30 am ET

Customer & Digital Experience

New Mailchimp integration automatically syncs customer data with Stripe

Will provide SMBs with data for more effective email campaigns.

Constantine von Hoffman | May 25, 2022 at 11:01 am ET

Performance Marketing

Optimization science: Technology and brain science can drive performance

Harness the full potential of your martech solution by triggering brain responses.

Jade Bunke | May 25, 2022 at 10:42 am ET
  • 12345
  • »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Google Performance Max: Strategies for building optimal campaigns

Four Elements of a Powerful, Data-Driven Martech Stack

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.